BURNING LIFE

production
RACOON STUDIO

director
RICCARDO GALIMBERTI

video shooting
UNDERVILLA

cgi
STUDIO CIRASA

animations
MARTA MARZULLO, DANIELE PISCITELLO

compositing
RICCARDO GALIMBERTI, PIETRO POLENTES

This video is about a new drug, that we cannot mention here, that solves problems related to heavy heartburn.
Based on a concept given by the agency we developed all match's fire production, bringing fire to life in CGI and inserting the burning objects.
In the second part the fire, metaphorically speaking, will be extincted by the drug and life will rise agin from the dead match.
With Undervilla's help we shoot the girl on the bike in theatre and aniomated all the silouettes on the wood. The girl will then leave the match, become real and start a new life.

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