Burning Life
"This video is about a new medicine that solves problems related to heavy heartburn."
This video is about a new drug, that we cannot mention here, that solves problems related to heavy heartburn.
Based on a concept given by the agency we developed all match’s fire production, bringing it to life in CGI and inserting the burning objects.
In the second part the fire, metaphorically speaking, will be extincted by the drug and life will rise agin from the dead match.
With Undervilla’s help we shot the girl on the bike in theatre whilst all the silouettes on the wood are animated in cut-out 2D animation. The girl will then leave the match, become real and start a new life.
