Brook Preloader

Haier

"Customer care on a whole new level."

For this project we collaborated with Bonsaininja, together we told the world of Haier.

A single video, which can be divided into 5 chapters, illustrating the operation of the HON app in all its functions. These are the premises. Starting from these and from the characters provided by the customer, the Haier, Candy and Hoover families, we have developed a video in which we see the characters in various situations interacting with their appliances, app functions and assistance service.

Project details

animated promo
Haier
Bonsaininja
Pietro Polentes
Rachele Santini
Chiara Loiacono, Rachele Santini, Fabrizio Paludetto
Rachele Santini
CUCINA_v2
LAVANDERIA
We then developed the settings, and then moved on to the creation of the animatic first and then the character animation.
NEGOZIO
SALOTTO
We enjoyed bringing the various Haier families to life, and approached the project with the longest animation scenes ever made by the studio.
TAVOLO_SALOTTO
UFFICIO_ASSISTENZA
haier_animation_character_racoonstudio_motion_design_10

Finally we took care of the compositing and motion graphics part, integrating the traditional animations with the application screens.

haier_animation_character_racoonstudio_motion_design_2
haier_animation_character_racoonstudio_motion_design_6
haier_animation_character_racoonstudio_motion_design_1
haier_animation_character_racoonstudio_motion_design_12
haier_animation_character_racoonstudio_motion_design_11
haier_animation_character_racoonstudio_motion_design_3