Marvis
When Marvis toothpaste became temporarily difficult to find due to overwhelming demand, LePub turned the shortage into an opportunity for storytelling. Together, we created a series of six animated short films that offered imaginative and unexpected explanations for the product's scarcity.
Produced entirely in traditional-style 2D animation, each video featured its own visual world, combining playful narratives, distinctive art direction, and meticulous frame-by-frame animation. Designed for social media, the campaign transformed a supply challenge into an engaging brand experience that resonated with Marvis’ audience.
Whitening Mint
Aquatic Mint
Smokers Whitening Mint
Classic Strong Mint
All Flavors - Train
All Flavors - Ants
Jasmin Mint
