Polaroid Poster
In collaboration with M&C Saatchi, we created a series of videos for Polaroid Eyewear, designed for both in-store displays and the brand’s social media channels.
A project aimed at showcasing the brand’s identity and the features of the new collection in a graphic, essential, and super pop way.
We developed seven video pills, each one highlighting one of the brand’s seven key strengths.
Each value is paired with a specific eyewear model and a duo of colors that amplify its personality, building a visual narrative that is simple yet impactful.
The language is that of motion design: flat, colorful, rhythmic.
A graphic synthesis that puts both the product and the message at the center—true to the Polaroid style.
The journey ends with an eighth video, bringing all the elements together in a single animation that captures the soul of the brand and the strength of the collection.
