The video had to explain what is Youth In Action, a contest promoted by the Accenture Foundation.

We imagined that the “O” of the logo was transformed into a sort of marble.

This marble represents the participant in the competition who finds himself channeled into a path made up of stages and mechanisms based on the “action / reaction” relationship that guide him and lead him to the end of his path.

A fresh and playful concept for a project aimed at young people.