Liveral
A touch of irony, a good dose of style, and plenty of motion: that’s how the Liveral project came to life.
For the web campaign of Liveral—a supplement designed to prevent and ease the effects of a hangover—we created a series of static and animated contents with a fresh, engaging tone, perfect for social media communication.
The creative concept plays on a simple yet effective format: the before and after of a memorable night out. A flashback takes us to the party, the happy hour, or the wedding from the night before… then we cut to the present, where you can definitely feel the difference.
One of the characters appears in black and white, clearly exhausted, head aching, drained from the night before. The other is in full color, floating in the air like they’ve just opened their third eye, and with a smile, hands over a box of Liveral. What’s their secret? Liveral, of course. The tone? Fun, but never silly.
We handled the entire project: from concept creation to story development, from the design, custom made to match the brand’s colors and tone, to the production of both static visuals and animated content, using traditional animation and motion graphics techniques.
Because yes, you can feel the difference. And you can see it too.
