Have you heard the exciting news? Polaroid Eyewear, the iconic brand we all know, has decided to give its logo a fresh new look.
We were the ones who were entrusted with the task of telling this story, of giving life to this new logo and its forms.
M&C Saatchi asked us to create a video representing its genesis.
We had an absolute blast playing with its simple shapes, creating attention-grabbing rhythms, and refining every single movement.