Brook Preloader

Treedom Valentine's Day

"That GROW TOGETHER kinda love."

Treedom provides a really cool service that is perfectly aligned with our love for plants and nature.

Help farmers around the world to plant new trees, a true declaration of love for the planet. So when they asked us to make this Valentine’s Day promo we toasted with vintage chlorophyll.

Project details

Animated promo
TREEDOM
Pietro Polentes
Riccardo Galimberti
Rachele Santini
Rachele Santini
Rachele Santini, Chiara Loiacono
treedom_racoon_studio_animation_motiongraphics_creative_direction23
treedom_racoon_studio_animation_motiongraphics_creative_direction20
treedom_racoon_studio_animation_motiongraphics_creative_direction19
treedom_racoon_studio_animation_motiongraphics_creative_direction18
The project started with the study of design, for which we made several tests, some more complex and others more minimalistic and graphic. Together with the client, it was then decided to take the minimalist path, more in line with the rest of the brand’s graphics. Graphic line, fills with a few flat colors, characters without features or genre or characterization. Thus creating a less didactic and more global language.
treedom_racoon_studio_animation_motiongraphics_creative_direction21
treedom_racoon_studio_animation_motiongraphics_creative_direction11
treedom_racoon_studio_animation_motiongraphics_creative_direction12
rough_mani_2
The next step was the development of a storyboard, then mounted in animatic, which would investigate the various scenes of the video, with a peculiarity: the video had to be declined in multiple formats, classic full hd, square and vertical.
MANI_1_QUADRATO
MANI_2_QUADRATO
MANI_3_QUADRATO
14 (0-00-00-00)
PERSONAGGI_INTERI_QUADRATO
FINALE_QUADRATO
MANI_1_ORIZZONTALE_v4
MANI_2_ORIZZONTALE_v4
MANI_3_ORIZZONTALE_v4
MANI_4_ORIZZONTALE_v3
CHARACTER_1_ORIZZONTALE_v4
FINALE_ORIZZONTALE_v4
2-BOCCIOLO
1-CLAIM-2