Brook Preloader

Woolrich

"Enjoy the ride and don't forget to have a look at the real store too!"

Woolrich asked us to visualize their new and first flagship store.

The shop was not finished yet while we were making the video, and what wanted to show was the actual construction and birth of this shop. So we decided to focus the concept of the promo precisely on the process of building the shop, making this concept the protagonist of the video.

Project details

Woolrich
Pietro Polentes
Davide Minoja
Riccardo Galimberti, Pietro Polentes
Matteo Ferrario
Davide Minoja
Matteo Ferrario
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_61
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_41
So we developed a journey through the specific areas of this special shop full of different experiences and environments, animating the various elements as if they were rushing to a call and materializing to give life to something bigger.
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_51
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_11
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_21
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_31
WOOLRICH_Infographics_3D_render_cinema4D_racoonstudio_9