CAP holding manages the water for a giant area located in the north of Italy.
They needed to let their customers know what’s behind their service, and why is so important to be careful when we use the water.

We built their own CAP character and explained in simple words with simple graphics the world that’s behind a simple glass of water.

That wasn’t an easy task but we did it as usual and now we can celebrate so… raise you glass of water and…Cheers!