Genertel
Raimondo, Giante the elephant and their friends are the protagonists of the TV commercial we made for Genertel and M&C Saatchi.
M&C Saatchi contacted us to create animated TV commercials for Genertel that reflected the style of the illustrations created for all of the brand’s communications. The challenge? He creates commercials in traditional animation, with a graphic style, but with an eye for depth and a perspective and three-dimensional rendering! All within the production time of a TV commercial. Challenge accepted!
Project details
Animated promo
Genertel
M&C SAATCHI
Vincenzo Gasbarro, Luca Scotto di Carlo, Stefania Sangiorgio, Luca Fulciniti
Massimo Capucci
Riccardo Galimberti
Elena Di Seclì, Ambrogio Crespi, Cecilia Toso
Rachele Santini
Rachele Santini
Racoon Studio
Ilaria Vallone
Roberta Cerutti
Daniele Morganti
Chiara Loiacono, Rachele Santini, Fabrizio Paludetto
Rachele Santini
Eccetera
Starting from the animatic, a fundamental step for the design of the animated video, we have structured a commercial in which three-dimensionality is the real technical gem.
In the production phase, in addition to focusing on the animation and acting of the characters, we played with wide-angle rotations, parallax effects and first-person shots … what a beautiful depth of field !!!
The biggest challenge was to recreate three-dimensional movements in 2D while staying within the fairly tight production times.
– Rachele Santini Head of production –
Why use 2d? We wanted to take advantage of traditional animation to create 180 ° camera movements that would create perspective distortions, making the movement even more fluid and enveloping, while remaining in style with the original graphics.
