Iper La Grande i
The project we developed for Iper La grande i is particularly close to our hearts. Initially, our collaboration began with the creation of a video explaining how Iper’s new App works, but over time, it evolved into a full-fledged digital campaign.
Together with Iper, we brought the Iper Cinematic Universe to life, producing animated videos, web spots, banners, and key visuals—creating a visually cohesive and engaging ecosystem.
After an initial briefing on the brand’s values and positioning, we focused on the stories to tell and the most effective tone of voice: fresh, friendly, yet always clear and engaging, to best reach Iper’s broad audience.
Project details
Digital campaign
Iper La Grande i
Riccardo Galimberti
Pietro Polentes
Rachele Santini
Rachele Santini, Alessandro Rizzato, Carmine Longobucco, Ilaria Eguia
Alessandro Rizzato
Rachele Santini
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone
Rachele Santini, Alessandro Rizzato, Carmine Longobucco
Rachele Santini, Alessandro Rizzato, Carmine Longobucco, Ilaria Eguia
Building on this foundation, we moved on to the creation of visuals, starting with character design. We explored multiple concepts to find the right visual approach, refining the style until we achieved a result that perfectly reflected the brand’s identity.
The background design process was also carried out with great attention to detail. To accurately recreate the supermarket environment, we conducted on-site visits, studying the spaces and distinctive elements. This allowed us to develop settings that are both authentic and consistent with the chosen visual style, ensuring an immersive and recognizable experience.
