Marvis
Together with the creative agency LePub, which handled the creative direction, strategy, and developed the various editorial streams, we brought Marvis’s social content to life.
Guided by LePub’s creative direction, we focused on translating the brand’s universe and its claim, “Marvel Your Routine,” into videos and animations with a fresh, colorful, elegant, and surreal tone.
We worked across different formats, creating 2D animations, video edits, and motion content designed to engage a broad audience and narrate the Marvis world with irony and style.
Project details
Digital campaign
Marvis
LePub
Riccardo Galimberti, Pietro Polentes
Rachele Santini, Pietro Polentes
Rachele Santini
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone
Marvelous Palette
A palette for each flavor. In this format, a variety of objects gather around the Marvis tube, creating tone-on-tone palettes that express the personality of each brand flavor.
Marvelous Peephole
A look beyond the tube. In these short videos, we dive inside the Marvis packs to discover imaginary worlds, each one custom-made for every flavor.
Design Week
To showcase the Marvis-branded tram during Milan Design Week, we produced a carousel with all the key info and a video where, as the tram passes by, the city comes to life with illustrated characters.
2D animations integrated with real footage to make the experience even more surreal and memorable.
Make it Marvelous
Mini 2D animated stories where, thanks to Marvis and its magical toothbrush, the daily routine transforms into something wonderful. Each situation is different, but follows a recurring dynamic: an ordinary gesture becomes extraordinary.
Satisfying 2D
Looped animations — hypnotic and surprising — that turn even the simplest gestures into something extraordinary. A visual treat for your daily routine.
Fortune Tube
In these short videos, the various Marvis flavors take center stage. Unwrapped like fortune cookies, they reveal humorous and ever-changing messages.
Marvelous Answers
Short, witty, and informative answers to users’ questions. A fun way to share brand insights — always in true Marvis style.
My Marvis
Inspired by tarot cards, this format pairs each flavor with a personality. Short animated portraits that reveal who you are… according to your toothpaste.
