Pal Zileri - Optical
Once again, the most rock'n roll director in the fashion business, Alex Tacchi, has chosen us to join him on a crazy "retinal explosion" journey that starts from Pal Zileri's Optical collection.
The project consists of a product video and two promo teasers, one in 2D and one in 3D. Taking inspiration from the great Op Art movement and having the ability to use graphics, cgi, chroma key and compositing in total freedom of expression was so inspiring, we too have finally learned the origins of the droste effect …
What a great journey…
