SM in CARTOON
This project is one of the works we loved the most, and for several reasons.
First of all, this series of videos tells several stories of patients suffering of Multiple Sclerosis, and therefore has the merit of giving voice to stories that are often ignored.
Secondly, these stories were written by real patients and are real testimonies of people who shared their experiences by participating in a competition organized by Cleo app, a platform created for MS patients.
The competition provided that the stories that the jury would decide as winners, would be adapted by us in a series of videos in animated illustrations.
And this is how the authors’ tales and stories have become illustrations, animations, music and sounds, thanks to the suggestions and interpretations that these stories gave to us.
In addition, the splendid relationship of trust with our customer has really allowed us to have total trust to give free rein to our expressiveness and to interpret patients’ stories in our own way.
In short, a real opportunity to create something useful but also very satisfying!